At ILM:07

At ILM:07

Originally uploaded by Benee

It took a little longer than we’d hoped, but Bob and I made it to ILM:07. Our flight from Boston was delayed and we ended up missing our connection to LA. So we had to crash at a JFK airport and catch a flight to LA bright and early. We arrived at ILM around noon, cleaned up, grabbed a bite, and jumped right in. We quickly ran into many familiar faces, shook hands, gabbed a bit, laughed a bit, and caught the remainder of the day’s sessions. So far so good. And as expected, Peter Krasilovsky ( is doing a heck of a job. Went out to dinner tonight with Danny Moon ( and Fred Pfeiffer of Localeze ( Went to a cool steakhouse called The Lodge ( We had a good time. Came back here and jumped into the Call Genie Martini Party and hung out with Ian White ( and Peter K.

What did I get out of today? Well, we’re getting ready for 2008. And now that 2007 is coming to a close, I’m thinking a lot about what we’ve done in the past year. It was a year ago that Bob and I were in LA, under very difference circumstances. A year later, we’re feeling much better about things but there’s still so much work to do. The game is changing for us now. Our roles are evolving and it’s time to step up the level of execution. We need to think about getting to a point where it can be reproduced easily. That includes the site, that includes the sales model, the marketing strategy and more. Today gave me a chance to buckle down and dive deep into the financial projections and plans, on the flight, and to think about things at a higher level than I’m usually able to on a day-to-day basis. Citysquares is about to enter 3rd gear. I’m excited. I’m also very tired. Good night.

Going to ILM:07

Being billed as The Premier Event for Interactive Local Media Execs and Local Search Practitioners, ILM:07 is widely known amongst local-media folk as the biggest event of the year. Hosted by The Kelsey Group and organized by my pal Peter Krasilovsky ILM:07 is next week, starting Wednesday and going a full three days. Bob and I will be attending and we’re greatly looking forward to the agenda, to meeting back up with many of the folks we know from around the way, and to connecting and meeting with new peeps. If you’d like to meet up, shoot me an email at bsaren -at-

Fall Conference Schedule

As I sit here at my desk and look out the window, the trees I see are still green. There are no oranges, no reds, no yellows and purples, yet there is a dryness in the air, and a slight coolness about it. Ah yes, autumn is slowly creeping into New England. And that also means that the fall conference season is among us too.

In addition to WebInno, which is always a fantastic event that only seems to be getting larger and more energized (if that’s possible), there are a few conferences that I’m planning to attend this fall. If you have interest in the local space, I definitely encourage you to attend these too.

SMX Local & Mobile – October 1 & 2, in Denver, CO.

Local & Mobile search promises to be the next “big opportunity” for interactive marketers. The consensus prediction is for $8 billion in ad spending by 2010.

The market is fragmented … and getting more so with new platforms launching weekly. Search engines and online directories want a piece. So do niche players carving out positions in product/service market segments. Add the mobile carriers and the recipe for a stew of confusion is complete.

Click here to learn more.

I’m looking forward to this one, as it’s my first Search Engine Land event, and I’ve heard and read good things about their events. Also, Greg Sterling will be moderating most of the panels and I’m a big fan of Greg’s blog.

Then there’s ILM:07, in Los Angeles, CA, November 28-30.

Interactive Local Media 2007 (ILM:07) and Search Engine Strategies Local (SES Local) are coming together in November to deliver THE blockbuster local search and online local media event of the year.

+ 50+ speakers representing every segment of the local search and interactive local media space
+ Proprietary Kelsey Group research
+ SEM and SEO sessions created and led by SES
+ Superb networking opportunities throughout the event

If you have a stake in the future of local search and online local media, then ILM:07 may very well be the most important conference you will attend this year.

ILM is the one conference that I’m really the most excited about. I’ve long heard so many great things about it and finally I get to go! Peter Krasilovsky is organizing much of it and I’m a big fan of Peter’s blog and all he does in the local space.

There is also Web 2.0 Summit, Oct 17-19 in San Francisco.

Where are the greatest opportunities, and the greatest risks? At the Web’s edge—the places where the Web is just beginning to take root: the industries, geographies, and applications that have yet to be conquered by the Web’s wide reach.

For the past three years, the Web 2.0 Summit has explored ideas which have already begun to slip into the mainstream. This year, we’ll highlight news from unusual suspects—the enthusiasts and dreamers touching the edges of spaces not yet conquered by the Web, as well as established players who are looking to expand into new and previously unimaginable realms.

How is the Web infiltrating new beachheads in areas we never thought it could—or would? What are the majors doing at the edge, at the loony “twenty percent time” at Google, in the labs at MSN, IBM, etc., that might inform entirely new applications, opportunities, even threats? What are the edge startups promising to redefine the center? What are the things we wish or know the Web can do, but so far, is failing us? What are the edges in terms of policy, politics, and morality? Learn More about Web 2.0 Summit…

I’m still not confirmed for this one, but I’ve listened to all the podcasts from last years summit, and I’m damn anxious to attend this one.

So anyway folks, if you’re planning to attend any of these conferences, or if you can recommend any others, please shoot me an email. I’m not about to hyperlink to my email address here on my blog, so you’ll just have to guess what it is @ Smile