Hyper-Local Going Mainstream

I’m a loyal New York Times reader, both online but also their Sunday paper. It shows up on my doorstep every Sunday morning and I often look forward to sitting in the kitchen and reading the paper, while my wife makes our Sunday breakfast. Long after we’ve eaten I’m still sitting at the kitchen island sipping a mug of cooling coffee (freshly pressed) and reading the Times.

The NY Times had a notable little piece in their Sunday edition this weekend (12/31/06), titled Seeking to Cash In On the ‘Hyperlocal’. While Manly refers to “Hyperlocal” as all news things that are hyperlocal, I can’t help but smile knowing that the term is getting more mainstream attention. Lorne Manly refers to the Rob Curley breed of hyperlocal: news oriented hyperlocal content (whether user generated or editorial). This model of hyperlocal, as the article points out, is what Backfence is doing. Another example of this is what Mike Orren is doing at Pegasus News in Texas. All of these are hyperlocal news based sites. Rob Curley’s done a heck of job in some of his markets (notably, Naples and Bonita Daily News, and the Lawrence Journal before he went to the Washington Post), and in doing so helping to shape what has has become “hyperlocal.” I look forward to a fusion of hyperlocal journalism and local search in the coming months and years.